Focus groups are an important tool in the world of marketing, and are used by companies to acquire feedback on new products and other subjects. Companies in the process of developing, packaging, naming, or test marketing a new product can use these groups as a forum for discussing, displaying, and testing the product before it is made available to the public. This can provide invaluable information about the potential market acceptance of the product.
Packaging and Graphics
As product launch schedules get tighter to meet ever growing market demands, companies need to find ways to reduce the time-to-market of their products. With 3D printing, you can significantly reduce every stage of the product development lifecycle. To save valuable time and significantly speed up your time-to-market, you can use true-to-life prototypes at the early stages of your product development to create marketing collateral and packaging, instead of waiting for the final product to be ready.
Models for Exhibitions
Scenarios whereby companies complete an entire product design process before receiving customer feedback are common due to a lack of true-to-life models that can be displayed prior to product completion. One way to generate a better understanding of how customers perceive a future product is by presenting an accurate prototype at an exhibition. If visitors to the booth respond well to the prototype, then chances are that they will respond well to the final product, and vice versa.
In order for sales representatives to market and sell a product successfully, they need to be able to visualize what the product looks like long before it is complete. Instead of waiting for the production of the final product, sales representatives can save valuable time by showing true-to-life 3D models (Sales Tools) to selected customers very early in the product development stage.